A Startup guide to killing Tech Blue Chips
On track to have more than $100M in funding six years after its creation, Box.net rethinks file sharing from scratch – directly targeting enterprise giants like Microsoft and Oracle. Its 26-year-old CEO, Aaron Levie, explains why you should target the B2B sector:
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Tech startups are generally consumer-focused because founders in their 20s try to solve problem they know about. Business issues are less familiar to them, clearing the way for startups like Box.
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It is easier to be disruptive in B2B: “if you compare Box to something like IBM Filenet, or Microsoft SharePoint, you get almost a 10x improvement on productivity, speed, time-to-market for new products”
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Traditional B2B companies don’t get it. They try to sell all-inclusive, bundled solutions for ERP, CRM, email… (see Microsoft 365), while their customers are looking for lightweight, dedicated tools. SaaS involves far less fixed costs than these traditional solutions.
Source: SAI, Business Insider, Matt Rosoff This 26-Year Old Founder Is Raising $100 Million To Take On Giants Like Microsoft
Photo credit: ajleon
