QUESTION: How much is your attention worth ?

ANSWER: More and more…and MORE!

The concept of attention economics explores an economic model based upon the EXPANDING amount of information and the STATIC amount of attention consumers can devote to that information. It is no longer about what we do but rather getting people to pay attention to it that counts… and that is exactly what af83 is up to with the new website SFR Music. The target audience of SFR is young people and with the sites SFR Jeunes Talents and also SFR Live Concerts in full operation they have decided to top it all off now with the advent of SFR Music.

The concept of ‘attention’ fuses both engagement (time) and traffic (number of visitors) and it seems to me that SFR Music will be successful in capturing both. It is placing itself strategically around specialised content written by journalists and professionals. In this way, it will still allow users to generate the content and to navigate the surplus of information in the music scene but this navigation will be based upon the opinions of experienced professionals and therefore valuable to a variety of users. There are over 200 new records released each day in France alone and so it is easy to get lost in this superfluity of information. af83 will be providing a small light or a little tune to guide people within the music scene and allowing them to focus their attention in the right direction.

SFR Music will be a global mainstream music platform and the most classic platform for SFR so far. The features of the site will include current news about the music industry, cd reviews, interviews and portraits, reviews of live concerts, videos, photos and audio. Jean-Fabien will be the chief editor of the site using his knowledge of the music industry and his experience as a journalist. So pay attention and keep your eyes open for the site….